Music in People's Life Essay Example | Topics and Well Written Essays - 1250 words

Music in People's Life - Essay Example VTI Ltd is generally into business that focuses on the active followers of music who normally make purchases of music records. Ironically, the fact that a person is an active follower of music does not guarantee that the person will be dogmatised to whatever a music company presents it with (Armenakis, Harris, & Mossholder, 2003). Mostly, these music consumers want dynamism and diversity in the way their businesses deal with it. It is for this reason that the all new form of music record trading, which is the online sale of music has become embraced by most lovers of music. There is no denying the fact that online sales make access to music easier and less expensive. There is also a lot of fun when it comes to how interactive and interesting the act of making purchases online can be. Due to this situation, a lot more consumers of music would be more comfortable doing business with companies that guarantee them these variables of services. The need for change at VTI Ltd. Change is not something that a lot of people embrace easily in organizational management and set up. This is because in most cases, people feel very comfortable with the systems they have been associated with and with feel that trying their hands on new ideas, programmes and systems would bring about an entire change in the organisational culture, which would in turn affect the way business is conducted within the organisation (Osborne & Brown, 2005). But as much as it is true that changes in key policies, programmes and systems could lead to changes in organisational culture, it is also true to argue that changes are generally needed when there is the need for a pragmatic reformation aimed at growth and development (Grundy, 1993). In the current case of VTI Ltd, the only justification for change is that revenues are falling and the company has not made any profits in the past four years. Clearly, any organisation that becomes plagued with such a situation must first look out for a course of cha nge to ensure that wrongs are corrected and the direction and focus of the organisation is placed in line with demand trend on the market (Hirschhorn, 2000). There is also the need for change because customers have changed their consumer behaviour towards the company. Yet again, O’Toole (2005) notes that when consumer behaviour changes towards an organisation, its revenues may either go up or down. But in this case, revenues are going down. Causes of change at VTI Ltd. There could be two major paradigms of causes of change for VTI Ltd, which are internal and external. Largely though, it can be said that the internal changes are quiet dependent on the external changes. This is said because it is realised from the case that the major cause of change is changes in consumer behaviour, which is quite an external phenomenon (Batt, 2002). There is also an external cause of competition, whereby the company is seen not to be proactively surviving the competition it is reaching from ke y competitors. In a situation where there is lack of competition, revenues will fall because competitors win over the available customers of a company (Baum & Rowley, 2005). Even more, changes in business orientation, which is also an external factor, could be counted as being responsible for the change. By this, reference is being made to how the music sales industry has adopted itself to a more technology based way of doing business, where electronic commerce has become the order of the day. Generally, these external factors have led up to internal causes such as organisational conflicts and struggle, which is seen between management and employees, and lack of employee satisfaction, arising from